Project Builder
Just fill in the blanks to get your project started.
Just fill in the blanks to get your project started.
OnPoint Medical offers secure medical testing online. Tests include Urine Toxic Metals, Lyme Disease testing, Allergen Profiles, Indoor Respiratory Allergy Panels, and more.
The OnPoint brand echoes many other medical brands I found in my research: Images of doctors and laboratory technicians working, turquoise was frequently used. But to stand apart I introduced large "pixels" throughout the brand as a metaphor for the digital nature of the testing OnPoint provides. Also, each photographic image is color-corrected to match the brand. Red is used selectively to grab the user's attention and to complement the turquoise.
This site allows users to order medical testing without a doctor's order. Across the site are large, square pixels alluding to the fact that all these tests can be ordered online, digitally.
The logo is a simple, humanist sans-serif font ending in a point in our "medical turquoise" color scheme. The word medical is given a Museo slab-serif treatment which is in harmony with the headers throughout the website.
